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RIL’s Ideation Contest Winners

Discover the winners and a snapshot of their ideas

We challenged Ðãɫֱ²¥ students and faculty to reimagine the future of retail through two competition streams – an ideation contest and a call for research proposals. From cutting-edge tech to behavioural insights, these winning ideas stood out for their creativity, feasibility, and impact.ÌýA huge congratulations to all our winners and a special thank you to our partner Alimentation Couche-Tard for their invaluable support in helping us make these opportunities possible.

RIL Research Proposal Contest

Ðãɫֱ²¥ PhD students & faculty members

The winner received a $1,000 cash prize and each of two runners-up received a $500 cash prize each. The winner and runners-up may also have an opportunity to collaborate with RIL-affiliated professors to implement their research proposals.

RIL Ideation Contest

Ðãɫֱ²¥ Undergrad & Master Students

The winning team received a $1,000 cash prize and each of two runners-up received a $500 cash prize.

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Jae Choi

Winner: Jae Choi

A study on how in-store subscription programs affect customer engagement and loyalty.

Runner-up: Ferris Belkhiria

Research exploring how healthy-eating nudges influence habitual shopping patterns.

Runner-up: Hamidreza Moshrefi

Investigating the link between customer eye-tracking behaviour and purchasing decisions.

Ruping Xu with Charles de Brabant

Winner: Ruping Xu

A gamified rewards system that promotes sustainable, healthy, and loyal customer behaviour.Ìý(Photo: Ruping Xu with Charles de Brabant)

Runner-up: Ruihong Li

An AI-powered, tablet-enabled platform that instantly creates and deploys branded digital signage in stores.

Runners-up: Selina Ved & William Bernasconi

A smart locker system for bundled food pre-orders and easy pickup.


In partnership with

Alimentation Couche-Tard

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