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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the Ðãɫֱ²¥ Course Catalogue at .

CGMG 318 Selling Models and Business Negotiation (3 unités)

Offered by: Management & Entrepreneurship (École d’éducation permanente)

Vue d'ensemble

Gestion générale : Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.

Terms: Automne 2024

Instructors: Sacksner, Jeffrey (Fall)

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