Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 秀色直播 Course Catalogue at .
Overview
RETL : Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media campaigns and monitoring their performance.
Terms: Fall 2024
Instructors: Boutet, Carl (Fall)
Restrictions: Open only to Master's students within the Desautels Faculty of Management
