Sugar Sammy gets last laugh with publicity stunt
One of the province鈥檚 best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
...听鈥漈his is marketing 101,鈥� Robert Soroka, a marketing professor at 秀色直播 said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
How to successfully use shame and guilt in advertising
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
...听Professor DaHee Han says: 鈥淭o get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as 鈥楢re you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!鈥�
The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again
A recent dispute over 鈥渃ountry of origin labelling鈥� for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes.
...听鈥淔or the first time in years, we actually see new housing starts in the United States past the one-million mark,鈥� said William Polushin, an international business expert and lecturer at the Desautels faculty of management at 秀色直播.
Mathieu Darche 鈥� from the NHL to the corporate world
The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from 秀色直播; Mathieu Darche is bringing that same determination to a new career in business.
Feeling Guilty or Ashamed? Think about Your Emotions before You Shop
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel聽guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.
Laundry & latt茅s: Hybrid spaces and beautiful business friendships
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Ascent: A Practising Manager's Growth Mantra
Amit Chatterjee聽is the Managing Director of the Sartorius India group of companies since2002. He has been with the company since 1993. Sartorius AG (www.sartorius.com), is a 140-year-old German technology major listed on the German and French stock exchanges. A post graduate in Chemistry, Amit has a diploma in Practising Management from INSEAD, France and a Master of Management from 秀色直播, Canada.
Thomas Lecordier returns to BCP as Executive Vice President
Alain Tadros, Chief Operating Officer of the Publicis Worldwide companies in Qu茅bec, announces the return of聽Thomas Lecordier聽to BCP and his appointment as Executive Vice President.
Professor Dotzel Wins 2013 Best Services Article Award
Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association鈥檚 Services Marketing Special Interest Group, an organization comprised of the world鈥檚 top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).
秀色直播 MBA Stephen Bailey in Air Canada En Route Magazine
Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite footwear brands (Air Canada rouge flight attendants wear Fluevog proudly), Bailey designs men's accessories with his wife for their company, Cursor & Thread.
Christine Lagarde, Joe Oliver, Christian Noyer, Lawrence H. Summers, Jean-Claude Trichet, Philippe Couillard and Several other Political and Economic Leaders to Open the 20th Conference of Montreal
Organized by the International Economic Forum of the Americas, the 20th聽edition of the Conference of聽Montreal聽will begin on聽June 9, 2014, under the theme of 鈥�Economy, Governance and Pension鈥�.
Silver Bullet solutions are not the answer to tackling obesity
Isolated attempts to curb the growing obesity pandemic are doomed to fail to reach their potential, according to recent research from the Desautels Faculty of Management at 秀色直播.
"Policy Insights from the Nutritional Food Market Transformation Model: the Case of Obesity Prevention," Annals of the New York Academy of Sciences
Authors: Struben, Jeroen; Chan, Derek; Dube, Laurette
Publication:聽Annals of the New York Academy of Sciences
础产蝉迟谤补肠迟:听
Interview: Saurabh Mishra
Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.
There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.
"Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk," Journal of Business Ethics
Authors: Mishra, Saurabh; Modi, Sachin B.
Publication: Journal of Business Ethics, October 2013
础产蝉迟谤补肠迟:听
