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For Indigenous entrepreneurs, business can be a vessel for culture

Published: 4 November 2025

When enrolled in the Master of Management program at 秀色直播 in 2022, she was the only Indigenous student in her class. Now, Janvier is 秀色直播鈥檚 Director of Indigenous Initiatives, and is creating space for Indigenous entrepreneurs on campus. A recent event focused on how Indigenous-led businesses can serve as a powerful vessel for cultural narrative. Called 鈥淪peaking through craft: Cultural storytelling in business鈥, the event brought women entrepreneurs to campus to share their stories with students, faculty and staff. 鈥淏eing here today is a full circle moment,鈥 Janvier told APTN. 鈥淭his is something we don鈥檛 hear about very often. Giving entrepreneurs a space to tell their story is something small in the big picture, but it鈥檚 a step in the right direction.鈥

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