RSSDr. Yu Ma, Associate Professor of Marketing and Bensadoun Faculty Scholar at 秀色直播, weighs in on the urgent need for digital transformation for Canadian businesses.
Articles
10 Dec 2020
Historically, December yields the largest profits for retailers, who are accustomed to ramping up their year-end operations to keep pace with the hustle and bustle of holiday shopping. This December, however, is a different story. As the recent surge of the COVID-19 pandemic forces businesses across Canada to close their doors once again, retailers must adapt to survive.
11 Jun 2020
I started writing this article in late March watching leaders react rapidly and in many instances, decisively in handling the outbreak in North America & Europe, a couple of months after their Chinese and Asian counterparts.
2 Jun 2020
For the last several decades we have been conditioned to assume that necessities like food items and cleaning supplies will be readily available, whenever we require them.
21 Apr 2020
As governments in the US, Canada and Europe start to plan for the progressive reopening of their respective economies including retail, we can turn to China (and some other Asian countries) to extrapolate lessons from their initiatives to re-open
6 Dec 2019
As this year draws to a close, and some of the more important holidays for retailers (Black Friday, Cyber Monday) are behind us, there is no denying that technological innovations are continuing to produce seismic shifts across industries.
